KY Jelly is trying to reposition the brand (it's Salon "Premium" though, so you won't be able to read the whole thing for free).

What's next, flavors? Well, sort of. A splashy event at New York's stylish W Hotel in June, featuring designer Patricia Field of "Sex and the City" wardrobe fame, is designed to highlight all of the other uses of K-Y Jelly.

Other uses? Yes. You've seen K-Y at your gyno's office or ultrasound lab, maybe even at your vet's. But did you know that it also works as lip gloss? Hair gel?

Lip gloss? Yeah, I can see that, depending on which lips you're talking about...

Man that last comment you posted still has me chucklin! "depending on which lips your talkin about".... Thanks for the belly laugh!!

Jeez..."reposition" the brand is bad enough. It might not work either.

"There's many a slip twixt the lube and the lip"

But KY Jelly is already a multi-purpose product. When pulling wire through a long conduit run, electricians use a water-soluable lubricant that's the same basic product as KY Jelly, but it's unsterilized (to save cost), comes in gallon pails (because of the large area that these manly guys need to lube), and it's dyed a bright yellow color. Presumably, this is to prevent the electricians from wandering offf with buckets of the stuff for use in, uhmm, non-professional situations, but I wonder if this might not have the opposite effect.

The concept was apparently enough to bring the dead back from the grave to comment in hopes of some kind of fun. :-)